ATTRIBUTE:
App Design
TYPE:
Side Project
YEAR:
2022
KEY WORDS:
#UserResearch #AppDesign #UI #VisualDesign
Cooin | Social Trading App for Crypto
Cooin is a crypto investing app that emphasizing the social dimensions of the crypto industry. By bridging the gap between investment and community, Cooin aims to transform how investors interact with and understand the dynamic world of cryptocurrency.
challenge.
The rise of cryptocurrency has fueled widespread interest in blockchain technology, but newcomers often struggle with unreliable information, confusion about how to begin, and concerns about fraud.
Cooin tackles these barriers with a user-friendly platform that makes crypto investing easier to understand. By blending social features with accessible education, Cooin offers a trusted entry point where users can learn from friends, follow experienced traders, and explore strategies in a transparent, supportive environment. This approach transforms the typically intimidating world of crypto into an accessible and collaborative experience.
outcome.
Key Insights
Trust-Based Recommendations Drive Adoption
People are far more willing to invest in crypto when introduced by friends, family, or trusted KOLs. Personal connections reduce uncertainty and make an otherwise intangible concept feel more credible and approachable.
Investment Background Shapes Openness to Crypto
Individuals with traditional investing experience tend to be cautious due to concerns about volatility and regulation. In contrast, those without investing experience are more open-minded and more comfortable with crypto’s rapid market fluctuations.
User Persona
Information Structure and Lo-fi Wireframes
Hi-fi Wireframe | UI Demo
